Friendship Day has been celebrated in several countries in South South America for many years, particularly in Paraguay, where International Friendship Day was proposed in 1958.
This day was created by Joyce Hall, the founder of Hallmark cards in 1930, with the intention of being August 2 and a day when people celebrate their friendships for Christmas celebrations. It was promoted by the National Association’s greeting card during the 1920’s, but it met with consumer resistance, since it was too obviously a commercial trick to promote greeting cards.
This beautiful idea to celebrate Friendship Day was happily accepted by many other countries around the world. And today, many countries, including India, celebrate the first Sunday of August as Friendship Day every year. Celebrating the day in a traditional way, people meet their friends and exchange cards and flowers to honor their friends. Many social and cultural organizations also celebrate the occasion and mark this day by organizing programs and meeting.
Following their counterparts in the west, young people in India also mark this day by participating in Friendship Day parties or organizing attacks for their friends. The great crowd of this day can be seen in nightclubs and pubs where people dance with friends at a fast pace and appreciate the loving company of their friends. These games also give young people the opportunity to make new friends and expand their circle of friends. At present, these places are more popular in the metros and other large cities, however, young people in small cities are also getting used to the idea of going out partying on this day.
As in the United States and other countries, Friendship Day has been commercialized to a large extent in India. Days before the festival, gift vendors carry out an extensive campaign to attract people to buy cards and gifts for their friends. The restorers also try to attract people by offering special discounts or detentions. Several people criticize such excessive campaigns. They feel that marketing has spoiled the idea behind observing this day and has turned it into a mere formality. Some people however feel that the advertising campaign has helped raise awareness about the festival and the idea of having a day dedicated to friends